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Amazon Ads

Amazon Ads for sellers and brands

On Amazon, the first results page decides. With Sponsored Products and Sponsored Brands we get your products there – and make sure there is profit left after ad costs.

Discuss your project
  • Free intro call
  • Fixed-price quote
  • Personal, from Lingen (Germany)
01

Sponsored Products

Ads for individual products in search results and on product pages – the most important campaign type.

02

Sponsored Brands

Your logo, a headline and several products above the search results. Requires Brand Registry.

03

Sponsored Display

Retargeting and ads on competitors' product pages.

04

Profit, not just revenue

We manage against ACoS and TACoS and keep your margin in view – not just ad revenue.

Hardly visible without ads

On Amazon you often compete with dozens of sellers for the same search terms, and a large share of the top positions are ads. Launching a new product without Amazon Ads rarely produces sales – and without sales there are no good organic rankings.

At the same time, Amazon advertising quickly becomes unprofitable: automatic campaigns spread budget across irrelevant terms and high bids eat the margin. Our job is to find the balance.

How we structure your campaigns

Research

We start with automatic campaigns to learn which search terms lead to your products being found and bought, while researching keywords and competitors in parallel.

Structure

Good search terms move into manual campaigns with their own bids; irrelevant ones become negatives. Products with similar margins and audiences are grouped so budget lands where it makes profit.

Optimization

We adjust bids regularly, test placements and track the key figures: ACoS, TACoS, conversion rate and the share of organic sales.

An ad brings visitors to your product page; the listing decides whether they buy. That's why we combine Amazon Ads with Amazon SEO.

DB
Your contactDaniel BarenkampFounder & developer

“With us, you talk directly to the person who builds your project – no sales layer in between.”

Discuss your project[email protected]

The key metrics

Amazon provides a lot of numbers. Only a few really matter – and above all their relationship to your margin.

We define for each product which ACoS pays off. New products may be more expensive at first to build sales and reviews; established bestsellers are steered towards profit.

  • ACoS – ad spend relative to the revenue the ads generate.
  • TACoS – ad spend relative to total revenue, including organic sales.
  • Conversion rate – how many clicks lead to a purchase.
  • Break-even ACoS – the value at which advertising starts costing money instead of making it.

Automatic and manual campaigns

Automatic campaigns let Amazon find suitable search terms. We use them for research and move the best terms into manual campaigns where we control bids precisely. Terms that cost money but don’t sell are excluded. This way your account grows step by step without budget seeping away into irrelevant searches.

What you get from us

  • Analysis of your account and listings before the start
  • A campaign structure based on products and goals
  • Ongoing care of bids and search terms
  • Regular reports with revenue, ACoS and TACoS
  • Recommendations for listings, prices and stock

Advertising and listing belong together

Ads only sell when the listing convinces. We therefore look at titles, bullet points, images and reviews as well – more on this in our Amazon SEO.

Is this a fit for you?

Tick what applies to you.

Not sure yet? In a free intro call we find out whether it pays off for you.

Discuss your project

Related services

Amazon SEOBetter rankings for your Amazon listings. Marketplace SEOeBay, Etsy and other marketplaces. Google AdsSearch ads that sell.

Frequently asked questions

Find more answers in our FAQ.

What do ACoS and TACoS mean?

ACoS (advertising cost of sale) is ad spend as a share of the revenue generated by ads. TACoS relates ad spend to your total revenue, including organic sales. If TACoS falls over time, advertising is also paying off for your organic rankings.

Do I need a registered brand?

Not for Sponsored Products. Sponsored Brands, Stores and A+ Content require Amazon Brand Registry, which in turn requires a registered trademark.

Does advertising improve organic rankings?

Indirectly, yes. Amazon ranks products partly by sales. More sales through ads can strengthen organic rankings – provided the listing converts. That is why we combine ads with Amazon SEO.

How much budget do I need for Amazon Ads?

That depends on your products, the competition and your goals. We start with a manageable test budget and increase it where the numbers are right.

How long until the campaigns are optimized?

New campaigns need a few weeks until there is enough data for sound decisions. After that, we refine bids, search terms and budgets continuously.

What happens to my ad account if we stop working together?

Nothing – it stays yours. We work with access rights in your Seller Central or advertising account. Campaigns, data and history remain entirely with you.

Is advertising worth it for just a few products?

Yes, especially then. With few products, the budget can be focused on the items with the best margin.

Do you optimize the product pages too?

Yes. Advertising only sells when the listing convinces. We optimize titles, bullet points and descriptions – see our Amazon SEO.

Tell us about your project

A few lines are enough. We reply with questions or a time slot for the intro call.

  • Free intro call
  • Fixed quote
  • Made in Germany
DBDaniel BarenkampFounder & developer