Meta Ads

Meta Ads on Facebook and Instagram

With ads on Facebook and Instagram you reach people before they search for you. We plan audiences, create ads and measure what they lead to.

Discuss your project

Free intro call
Fixed-price quote
Personal, from Lingen (Germany)

Audiences

By location, interests and behavior – or similar to your best customers. For local offers a radius of a few kilometers is often enough.

Creatives

Image, video and carousel ads in formats that work on phones. We test several variants against each other.

Tracking

Meta Pixel and Conversions API, so enquiries and purchases are recorded reliably even with ad blockers and consent rules.

Lead forms

Forms people fill in without leaving Facebook or Instagram – great for consultations or job applications.

Create demand instead of just capturing it

Google Ads reach people who are already searching. Meta Ads reach people who don't yet know your offer exists. That makes Facebook and Instagram ideal for new products, hospitality and leisure, events and local businesses that want to be better known in their area.

Good Meta advertising depends on three things: the right audience, a visual that stands out while scrolling, and a clear next step – book, enquire, buy or apply.

How we manage your campaigns

Goal and audience

We define what the campaign should achieve and build matching audiences: by location and radius, by interests, or based on your existing customers and website visitors.

Ads that work in the feed

Portrait images and short videos, a strong first line and a visible benefit. We work with your material or develop new visuals with you and test variants against each other.

Measurable results

We set up the Meta Pixel and the Conversions API. The Conversions API sends events directly from your server to Meta and makes measurement far more reliable than the Pixel alone – only with your visitors' consent, of course.

Your contactDaniel BarenkampFounder & developer

“With us, you talk directly to the person who builds your project – no sales layer in between.”

Discuss your project [email protected]

For clients such as the Syrtaki restaurant in Lingen and the Exler dance school we have looked after social media. Paid ads boost posts that perform well and bring them to people who don't follow you yet. To be found by people who search, combine Meta Ads with Google Ads.

Campaign objectives at Meta

In Ads Manager we choose an objective for every campaign. Meta then optimizes delivery for exactly that objective – which is why the choice matters so much.

Awareness – as many people in your audience as possible see your brand.
Traffic – bring visitors to your website or shop.
Leads – contact details via a form right inside Facebook or Instagram.
Sales – purchases in your shop, measured with the pixel and the Conversions API.
Engagement – messages, calls or event responses.

Creative ads that stand out

In the feed, people decide in a fraction of a second whether to stop. That is why we test several variants: images, short videos, carousels and stories. Good ads show a concrete problem or result, speak directly to the audience and have a clear call to action.

The numbers decide what works best – not taste. Winning ads get more budget; weak variants are replaced by new ideas.

Privacy and measurement

The Meta pixel may only load after consent. We integrate it through your cookie banner and, on request, add the Conversions API, which reports events directly from your server. The same rule applies there: only what users have consented to is measured.

Is this a fit for you?

Tick what applies to you.

Your product can be shown well in pictures or short videos.Your customers are consumers or small businesses.You want to create demand, not just capture existing demand.You can regularly provide new photos or videos – or want us to create them.You want to reach your website visitors again.

Not sure yet? In a free intro call we find out whether it pays off for you.

Discuss your project

Selected projects

See all projects →

Frequently asked questions

Find more answers in our FAQ.

Who are Meta Ads good for?

Mainly offers you can show and that not everyone actively searches for: products, restaurants, classes, events, local services and job ads.

Facebook or Instagram?

Both are managed in the same Ads Manager. Meta places ads where they perform best; we restrict that if needed.

Is this GDPR-compliant?

Yes, if tracking only starts after consent and your privacy policy lists Meta's services. We set up the Pixel and Conversions API to respect your cookie banner.

What does advertising on Facebook and Instagram cost?

You pay the ad budget directly to Meta; our management is billed separately. The cost per result depends on audience, region and ad quality. We start with a test budget and then move it to the campaigns that perform best.

Do you create the images and videos?

Yes, on request we design ad visuals and short videos. Authentic footage from your everyday business often works very well too – we tell you what matters.

How long should an ad run?

As long as it delivers good results. When the same person sees an ad too often, its effect wears off. Then we replace visuals and copy before costs rise.

Tell us about your project

A few lines are enough. We reply with questions or a time slot for the intro call.

Free intro call
Fixed quote
Made in Germany

DBDaniel BarenkampFounder & developer