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Google Ads

Google Ads that sell

We plan, launch and optimize your Google Ads campaigns – from keyword research to conversion tracking. The goal is enquiries and sales, not as many clicks as possible.

Discuss your project
  • Free intro call
  • Fixed-price quote
  • Personal, from Lingen (Germany)
01

Goals & tracking

We define what success is and measure it properly: purchases, enquiries, calls – with Google Tag Manager and Consent Mode.

02

Campaign build

Search campaigns with the right keywords and ad copy, Shopping for shops and Performance Max where it fits.

03

Ongoing optimization

Review search terms, maintain negatives, adjust bids and budgets, test ads – every week.

04

Clear reports

You see in plain words what the budget achieved and what we plan next.

Google Ads is the fastest way to the top of Google. Someone searching for a specific product or service has a concrete need – and that is exactly when your ad appears. You only pay when someone clicks.

For that to pay off, the foundation must be right: the right keywords, compelling ads, a convincing landing page and above all tracking that shows which clicks turn into enquiries or purchases. Without tracking, Google optimizes for clicks – and clicks are not customers.

Campaign types

Search campaigns

Text ads for search terms with clear buying intent. We research keywords, exclude irrelevant searches and write ads that get your offer across.

Shopping campaigns

For online shops: products with image and price right in the search results. We set up Google Merchant Center and make sure your WooCommerce product feed is clean.

Performance Max

One campaign across all Google channels. For the Lupus wilderness school, for example, we run search and Performance Max campaigns for their courses.

Remarketing

Visitors who have been on your site see your ad again later – useful for higher-priced offers people think about first.

DB
Your contactDaniel BarenkampFounder & developer

“With us, you talk directly to the person who builds your project – no sales layer in between.”

Discuss your project[email protected]

Tracking and privacy

Since 2024 Google requires Consent Mode v2 for users in the European Economic Area. Without it, data for audiences and optimization is missing. We set up tracking via Google Tag Manager, connect it to your cookie banner and test that conversions arrive correctly. For shops we also pass order values, so Google can optimize for revenue rather than order count.

What makes a good campaign

Google rates every ad with a quality score. The better search term, ad and landing page fit together, the cheaper and higher your ad appears. That is why we look not only at the campaign, but also at the page visitors land on.

  • Keywords with buying intent instead of broad terms
  • Negative keywords so you don’t pay for irrelevant searches
  • Ad copy that matches the search exactly
  • Landing pages with a clear next step
  • Conversion tracking for enquiries, calls and purchases

Cost and budget

With Google Ads you pay per click. How expensive a click is gets decided in an auction – industry, region and competition play the biggest role. You pay the ad budget directly to Google; our management is billed separately.

Before we start, we use the Keyword Planner to estimate which budget is realistic for your goals and agree on what an enquiry or a sale may cost. After the test phase, we shift the budget to the campaigns that bring the most.

Ads bring visitors immediately, search engine optimization builds visibility over time. Google Ads data quickly shows which search terms really bring enquiries – valuable knowledge for your SEO strategy. In turn, a good website improves your quality score and therefore your click prices.

Ongoing management

Google Ads is never finished. Search behavior, competitors and prices change constantly. We review search terms, bids and ads on an ongoing basis, test new variants and report regularly on what your advertising has achieved – in plain language.

Is this a fit for you?

Tick what applies to you.

Not sure yet? In a free intro call we find out whether it pays off for you.

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Selected projects

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Frequently asked questions

Find more answers in our FAQ.

How much does Google Ads cost?

You pay two things: the ad budget directly to Google, and our management. The right budget depends on click prices in your industry and your goals. We work it out together before launch.

How quickly will I see results?

Ads show as soon as they are approved. We use the first weeks to collect data and exclude unprofitable search terms. Reliable statements about profitability are usually possible after a few weeks.

What is Performance Max?

A campaign type in which Google automatically distributes your ads across Search, Shopping, YouTube, Display and Gmail. It can work very well but needs good tracking and clear inputs. We use it deliberately, not by default.

Who owns the ad account?

You do. The account is in your company's name, you pay Google directly and you keep all data if we ever stop working together.

Do I need a new website for Google Ads?

Not necessarily. What matters is a landing page that loads fast and matches the search term. Often it is enough to improve an existing page or create a dedicated landing page.

Do you take over existing Google Ads accounts?

Yes. We start with an analysis of your account and show you where budget is being lost – often due to overly broad keywords or missing tracking.

Tell us about your project

A few lines are enough. We reply with questions or a time slot for the intro call.

  • Free intro call
  • Fixed quote
  • Made in Germany
DBDaniel BarenkampFounder & developer