Keyword research
Which terms do buyers really use? We research search terms, variations and your audience's language.
Amazon SEO
Amazon SEO: better rankings for your listings
On Amazon, shoppers buy what they find on the first page. We optimize your product listings so they appear for the right search terms – and convince once they do.
- Free intro call
- Fixed-price quote
- Personal, from Lingen (Germany)
Listing copy
Title, bullet points and description – with the key terms, but written for people.
Backend search terms
Fill the hidden search terms in Seller Central sensibly, without repetition or wasted space.
Images & A+ Content
Image concepts that answer questions and A+ Content that shows your brand.
Amazon is a search engine
Many shoppers start their product search directly on Amazon. As on Google, an algorithm decides which products appear at the top. It weighs two things: does the product match the query, and does it sell well? Amazon SEO works on both.
Unlike Google, Amazon is about purchases, not information. A good listing must be found and convince at the same time – within seconds and usually on a phone.
How we optimize your listings
Research
We analyze search terms, competitors and their reviews. Competitors' negative reviews in particular reveal the questions and concerns buyers have – and what your listing should answer better.
Title
The title is the most important text field. It contains brand, product type and key features – readable and without keyword stuffing. We follow your category's rules so the listing isn't suppressed.
Bullet points and description
Five bullet points with the main reasons to buy: benefit first, then details. Description or A+ Content add usage, contents and brand story.
Images
The main image wins the click, the others win the sale. We develop image concepts with dimensions, use cases and infographics that answer questions before anyone reads.
A new product has no sales and therefore little ranking. Amazon ads bring first sales and reviews; the optimized listing turns clicks into purchases. That's why we also manage Amazon Ads on request.
Your contactDaniel BarenkampFounder & developer
“With us, you talk directly to the person who builds your project – no sales layer in between.”
What influences ranking on Amazon
Amazon wants to show products that are likely to be bought. Its search therefore considers several groups of factors:
Good copy brings a product into search; convincing images and reviews lead to purchases. Only both together result in lasting good rankings.
- Relevance – are the search terms in the title, bullet points, description and backend fields?
- Sales performance – how often is the product bought after a click?
- Availability – is the product in stock and delivered quickly?
- Customer satisfaction – reviews, returns and questions.
Images sell – in search as well
In the search results, customers first see your main image. A clear product photo on a white background that shows the item large gets clicked more often. On the product page, further images explain size, use and benefits – ideally in a way that works without text. Since many customers shop on their phones, we always check the effect on small screens.
One optimization, several marketplaces
The research and copy for Amazon can be reused for other channels – your own shop or other marketplaces. We make sure the data is maintained centrally. More on marketplace SEO.
Is this a fit for you?
Tick what applies to you.
Not sure yet? In a free intro call we find out whether it pays off for you.
Discuss your projectRelated services
Frequently asked questions
Find more answers in our FAQ.
How does Amazon search work?
Amazon mainly shows products that match the query and sell well. Relevance comes from title, bullet points, description and backend search terms. Performance comes from click-through rate, conversion rate, sales, reviews, price and availability.
How many backend search terms can I add?
Amazon only evaluates a limited length in the generic search terms field – currently under 250 bytes. Repetitions, commas and competitors' brand names are unnecessary or not allowed there.
What is A+ Content?
Enhanced product descriptions with images, comparison charts and brand information. It is available to brand owners enrolled in Amazon Brand Registry and can noticeably improve conversion.
How often should I revise a listing?
When search behavior, competition or your product change – and whenever the conversion rate drops. We review the most important listings regularly instead of rewriting everything at once.
Do capital letters or repeated keywords help?
No. Capitalization doesn’t matter for search, and a term doesn’t need to appear more than once. Repetition only takes up space you need for other search terms.
What do you need from me?
Access to Seller Central or Vendor Central, your product information and – if available – good-quality images. We do the rest in consultation with you.
Does Amazon SEO help on Google too?
Partly. Google often shows Amazon product pages in its results, so a good listing with a clear title and convincing description can bring clicks there as well. Your own shop still needs its own optimization.
Tell us about your project
A few lines are enough. We reply with questions or a time slot for the intro call.
- Free intro call
- Fixed quote
- Made in Germany
DBDaniel BarenkampFounder & developer
Thanks, your inquiry is in!
You'll get a copy by email. We reply with questions or a time for a free intro call.
Sending failed. Please try again or email us.