eBay
Titles, item specifics, categories and listing terms shaped so eBay's search prefers them.
Marketplace SEO
Marketplace SEO for eBay, Etsy and more
Every marketplace has its own rules for who ranks first. We optimize your listings on eBay, Etsy, Kaufland and Otto – and connect them to your shop so stock and orders stay in sync.
- Free intro call
- Fixed-price quote
- Personal, from Lingen (Germany)
Etsy
Titles, tags and attributes for handmade, personalized and vintage products.
Kaufland & Otto
Complete product data and attributes so your offers are matched and found in Germany's big marketplaces.
One data source
Your shop as the central source for products, stock and orders across all channels.
Marketplaces are search engines too
On Amazon, eBay, Etsy, Kaufland or Otto, search algorithms decide which offers buyers see first. Each marketplace weighs things differently, but all reward complete product data, fitting search terms and good selling conditions. Incomplete listings slide down – no matter how good the product is.
Our approach per marketplace
eBay
eBay's search reads mainly the title of up to 80 characters and the item specifics. We write titles with the key search terms, fill in all relevant specifics such as brand, size, material or condition and choose the right category. Listing terms matter too: shipping costs, delivery time and returns noticeably affect ranking.
Etsy
For handmade, personalized and vintage products Etsy is often the most important marketplace. Titles, up to 13 tags, attributes and photos count here – and language that suits your audience.
Kaufland and Otto
Kaufland matches offers to a catalogue product via the EAN, so correct EANs, complete attributes and good images are crucial. Otto pays particular attention to data and image quality and admits sellers only after a review. We prepare your data to meet these requirements.
Your contactDaniel BarenkampFounder & developer
“With us, you talk directly to the person who builds your project – no sales layer in between.”
One data source for every channel
Selling on several marketplaces requires one central place for product data, stock and orders. We connect your WooCommerce shop to multichannel systems or directly to the marketplaces, so you maintain data once and publish it everywhere. For Amazon see Amazon SEO and Amazon Ads.
What all marketplaces have in common
Every marketplace has its own rules, but the basics are the same everywhere. Getting these right gives you an advantage on every channel:
- Complete product attributes so filters and comparisons work
- Correct EAN or GTIN for unambiguous matching
- Titles with the most important search terms at the beginning
- High-quality images according to each marketplace’s requirements
- Competitive prices and reliable delivery times
- Fast answers to customer questions and good reviews
Price, delivery time and service count too
Marketplaces don’t only rate text. Sellers who deliver reliably, answer questions quickly and have few returns get shown preferentially. When several sellers offer the same product, price and shipping terms also decide whose offer is featured. That is why our optimization always looks at your processes too: stock, shipping times and customer communication are part of marketplace SEO.
New channels step by step
We recommend not starting on all marketplaces at once. It is better to begin with one channel, test processes for orders, shipping and returns, and then expand. That keeps the effort manageable, and you learn which products sell best where.
Is this a fit for you?
Tick what applies to you.
Not sure yet? In a free intro call we find out whether it pays off for you.
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Frequently asked questions
Find more answers in our FAQ.
Is it worth selling on several marketplaces?
Often yes, because each marketplace has its own regular customers. What matters is central management of stock and orders, or you'll soon sell goods you no longer have.
How does eBay search work?
eBay evaluates how well a listing matches the search – via title, category and item specifics – and how attractive it is to buyers: price including shipping, delivery time, returns policy and seller ratings.
Can you connect my WooCommerce shop to marketplaces?
Yes, via multichannel tools such as plentymarkets or Billbee or via direct interfaces. For Dealbird we connected WooCommerce to plentymarkets; for Sindibaba we set up the shop with Billbee.
How important are reviews on marketplaces?
Very important. Reviews influence how often your product is bought after a click – and therefore indirectly its ranking. We show you how to get more reviews within the rules of each marketplace.
Do I need separate copy for each marketplace?
Not entirely. The basis can be the same, but titles, attributes and image requirements differ. We adapt the data per channel while still maintaining it centrally.
How much does marketplace SEO cost?
That depends on the number of products and marketplaces. After a look at your range, you get a quote with fixed services – for example optimizing your most important products on one marketplace as a start.
Can you take over my product data from WooCommerce?
Yes. If your products are already in your shop, we use that data as the basis and add what the marketplaces additionally require.
Tell us about your project
A few lines are enough. We reply with questions or a time slot for the intro call.
- Free intro call
- Fixed quote
- Made in Germany
DBDaniel BarenkampFounder & developer
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