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Guide

Moving from Shopify to WooCommerce

Rising app costs, missing features or the wish for more control: many merchants consider moving from Shopify to WooCommerce. Here's how to migrate without losing customers or rankings.

By Daniel Barenkamp, founder of weLaunch · Updated October 23, 2026

Why merchants leave Shopify

  • Cost: every extra feature is another app with a monthly fee, plus transaction fees if you don't use Shopify Payments.
  • Limits: special pricing, B2B features or integrations with your own systems are only partly possible.
  • Control: URL structure, checkout and parts of the code are fixed.
  • Independence: your shop runs on a vendor's platform whose prices and rules you can't influence.

Whether a move makes sense for you is covered in WooCommerce or Shopify.

The migration in seven steps

1. Inventory

We list products, variants, collections, customers, orders, pages and blog posts – and every app with its functions. For each app we decide whether WooCommerce does it out of the box, whether a good plugin exists or whether it needs custom code.

2. Set up the new shop

We install WordPress and WooCommerce on suitable hosting, including payments, shipping rules, taxes and legal pages. The design is either carried over or refreshed.

3. Transfer data

Products with variants, images and descriptions, customer accounts and – for history – orders are transferred. We spot-check prices, variants and stock.

4. URLs and redirects

For every old URL we create a 301 redirect to the matching new page – otherwise you lose rankings and links.

5. Carry over SEO data

Page titles, descriptions, image alt texts and structured data are carried over or improved. After launch we submit the new sitemap in Google Search Console.

6. Test

Test orders with every payment method, emails, invoices, coupons, shipping calculation and mobile display – before a real customer sees the new shop.

7. Switch and follow up

On launch day we point the domain to the new shop, activate the redirects and tell customers about their new account. In the weeks after, we watch orders, error pages and rankings.

Things to know in advance

  • Passwords: customers set a new password after the move because Shopify doesn't export them.
  • Subscriptions: running subscriptions with stored payment details can't always be moved directly; we clarify this with your payment provider.
  • Gift cards: open gift cards must be carried over or remain redeemable another way.

As developers of more than 30 WooCommerce plugins, we know WooCommerce down to the code and build missing features ourselves. More under WooCommerce development.

Replacing Shopify apps with WooCommerce plugins

Many features that run on paid apps in Shopify exist as WooCommerce plugins – often with a one-time license instead of monthly fees. Typical examples:

  • Reviews and product questions
  • Product filters and search
  • PDF invoices and e-invoices
  • Wishlists and product comparisons
  • Multiple stock locations and inventory management
  • Discounts, tiered pricing and reward points

Before the move, we list all the apps you use today and map each one to a solution in WooCommerce. Some of them we develop ourselves and therefore know in detail.

What a migration costs

The cost depends mainly on the number of products and variants, data quality, design and the features you need. Hosting and, where applicable, plugin licenses come on top. On the other side are the monthly Shopify and app fees you save. After the inventory, you receive a fixed-price quote and an overview of the ongoing costs after the move.

DB
Daniel BarenkampFounder & developer

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Frequently asked questions

Find more answers in our FAQ.

Can customer passwords be migrated?

No. Shopify doesn't export passwords. Customer accounts can be transferred, but customers set a new password on first login. A friendly email at launch explains this.

Will I keep my Google rankings?

Yes, if every old URL redirects with a 301 to the matching new page and titles, descriptions and content are carried over. Shopify uses fixed paths such as /products/ and /collections/ that look different in WooCommerce – which is why redirects matter so much.

Does my shop have to go offline during the move?

No. We build the new shop in parallel and only switch once everything is tested. The switch itself usually takes just a few hours.

Can I run Shopify and WooCommerce in parallel for a while?

Yes. The new shop is built on a staging environment while your Shopify shop keeps running normally. Shortly before the switch, we transfer the latest orders and customer data once more.

How long does a migration take?

That depends on the size of the shop and the features. You receive a realistic schedule after the inventory.

What happens to gift cards and discount codes?

We transfer open gift cards and codes as far as the data can be exported and set them up in WooCommerce. We clarify this in the inventory.

Do I need new product photos?

No. Product images are transferred with the products. We only recommend new photos if the existing ones are too small or of poor quality.

Tell us about your project

A few lines are enough. We reply with questions or a time slot for the intro call.

  • Free intro call
  • Fixed quote
  • Made in Germany
DBDaniel BarenkampFounder & developer