Are you struggling to get more website visitors? Well, if you are, then you are in the right place. Whether your goal is to provide your website visitors with engaging and informative content or sell your products and services, improving WordPress On-Site SEO is the key to improving your website traffic. We understand that the idea of implementing WordPress SEO can be daunting for beginners, especially if you are not tech savvy. In this article, we’ll introduce you to the SEO for WordPress and talk about important WordPress On-Site SEO plugins and secret tools. Keep reading to know more.
First things first – What is WordPress SEO?
SEO means Search Engine Optimization. WordPress SEO is a strategy used by WordPress website owners to rank high in search engines and draw more website traffic. It simply means building a website with appropriate keywords, formatting, and other SEO rules. When people search topics related to your website, your SEO optimized content will appear on top in the search engine results, and you’ll have lots of new website visitors browsing your website. If your WordPress content is not SEO optimized, you won’t appear in search results. It is extremely important for WordPress website owners, especially small business owners to create SEO-friendly WordPress websites to maximize traffic.
Basic Onpage SEO rules that you must know
Here’s a list of basic SEO rules that you must be aware of as a WordPress website owner:
Search engines like Google give more preference to content that is high-quality, engaging, and informative for the users. In fact, Google is ranking WordPress websites with long-form content higher than WordPress websites with promotional, plagiarized, or irrelevant content.
How you can create high quality content:
- Constantly deliver updated and new content
- Blog about issues you have solved
- Create blog posts about case studies
- Setup new pages targeting long-tail keywords
- Get yourself some SEO copywriter
Websites that load fast are more preferred by search engines. In fact speed is an important ranking factor, because fast websites are easy to crawl and lead into higher conversion. It also reduces bounce rates and improves your general website experience.
What you can do:
- Install Caching Plugins like WP-Rocket
- Implement Database caching like Redis for WordPress
- Introduce a CDN
- Optimize Image Sizes
- Test Site performance with Pingdom Tools
WordPress websites that are optimized for a variety of devices such as desktop, mobile, tablet, etc. are rank higher in search engines.
Optimize responsive design by:
- Choose your Theme wisely
- Make sure your website looks good on mobile devices
- Use Googles Mobile test tool
- Improve mobile load times
Meta-title and meta-description
A meta-title and meta-description can increase the chances of a searcher clicking on your article or webpage appearing in search engine results.
Improve your Meta data by:
- Installing a SEO plugin like Yoast
- Enter Meta title to all your pages & posts from 50-60 chars length
- Create Meta descriptions from 150-160 length
- Use Emojs or Special Characters to drag more attention
Make sure your WordPress website is easy to navigate, and the webpages are inter-linked. There are three advantages of interlinking as far as SEO goes:
- Interlinking provides your website visitors with better reading options.
- Interlinking helps in improving your website’s search engine rank for specific keywords.
- Interlinking helps Google crawl your WordPress website and index it.
You can improve internal linking by:
- Linking Paragraphs in your blog posts to other posts
- Show related posts block at the bottom
- Display latest posts in your sidebar
- Use plugins that automatically match Keywords with URLs
Title-tags help search engines understand what your website content is about. So, they’re important for SEO.
Optimize title tags on your website by:
- Structuring your Site like a Book
- Use 1 (only ONE) H1
- Then use H2 and if there are subchapters continue using H3
- Use strong elements on important parts
User-friendly website design
There are several SEO advantages of providing a great user experience. It’s always a good idea to create a WordPress website that is easily navigable, clean, searchable, and loaded with high-quality content.
SEO Plugins for WordPress
One of the most intriguing aspects of WordPress is the wide-range of plugins for almost everything, and SEO too. Let’s look at some useful WordPress SEO plugins that can help you with all kinds of SEO-related tasks.
This SEO plugin can help you with one of the most critical SEO factors – interlinking. Using the Interlinks Manager tool, you can effectively link internal posts on your WordPress website to make the content relevant for search engines as well as your website visitors. The interlinking structure can help you win more customers and increase your sales.
Table of Contents Plus
Search engines give high-priority to websites with a table of contents as it makes it easy for the search engine to understand your website layout and content. The Table of Contents Plus plugin automatically builds a table of content or index table for long-form pages and posts. It can also provide you with a sitemap of your webpages and categories across your WordPress website.
This SEO plugin can help you optimize an image for free. Using Shortpixel, you can compress old images, PDF documents, etc. The plugin also automatically resizes and rescales newly uploaded images. Optimizing your images and PDFs for SEO can help in attracting more website visitors and improving your SEO ranking. The more optimized the images, the faster will be the loading time.
This SEO plugin is one of the most widely used WordPress SEO plugins. It is a 360-degree SEO plugin that provides you with information about your SEO score, keyword optimization, duplicate content, interlinking, meta-description, meta-title, and a lot more. The Yoast SEO plugin can help you better your SEO ranking, get more social media visitors, and improve readers’ engagement with your WordPress website.
Secret WordPress SEO tools for 2019
Now that you’ve seen the most trending WordPress SEO plugins for 2019, let’s also look at some interesting and secret WordPress tools that can help you take your WordPress initiatives to the next level.
Answer the Public
Using this secret WordPress SEO tools, you can get the complete list of long-tail keywords or most searched phrases on the search engines. The search insights can then be used to create effective and SEO-friendly WordPress website content. All you need to do is enter a relevant keyword in the “search box” on the Answer the Public website and all the relevant keywords will be displayed on your screen.
Small SEO tools
This is one of the most useful SEO tools on the internet today. Small SEO tools provides WordPress users with a single platform for multiple SEO tools. Using Small SEO tools, you can create effective SEO-optimized content, manage passwords, optimize images and documents, track website users, manage backlinks, and do a lot more than you can even imagine. Moreover, the tools are 100% free.
Google Keyword Planner
This is another incredible tool to find the most searched keywords. Google Keyword Planner allows you to perform keyword research. It also provides you with information about the search volume of the keyword. All you need is a Google AdWords account to access the tool.The bottom line
Now that you are well-versed with some of the most effective and useful WordPress SEO plugins and tools, you can make the most of them to SEO-optimize your WordPress website, and improve your search engine ranking, draw more website traffic, convert potential customers into revenue, and win an edge over your competitors. If you have any more questions about WordPress SEO or any of the plugins and tools mentioned in the article, you can write to us. We’ll get back to you with the answers as soon as possible. We hope you enjoyed reading our article.