After installation every row & column element will have a personalization tab in the top.

Here you first have to set if you want to choose the OR or the AND operator. Or means only one rule needs to be applied, before the content shows up. AND means that all rules need to be passed to show the content.

Setting up Rules
Then you can setup your rules. Add more via the + symbol on the bottom or remove them. Choose from over 8 different rules and configure each individually:
Currently there are 10 rules you can add:
- Date / Time (from Date 1 to Date 2)
Show content from a start to and end date / time. - Location (only in Country XX)
Show content only for users from a specific country. - Recurring Day (Mondays from 10:00 to 12:00 o’clock)
Display row / column only on a specific day of the week from start time to end time. - Number of Visits
Display row / column only for users with visits from XX until XX. - IP Address
Display row / column only for users with a specific IP address. - IP Address Range
Display row / column only for users, that are in a specific IP address range. - Device (Computer, Tablet, Mobile or both)
Display content only on computer, tablet, mobile or both. - User Name
Display content only if the user is logged in as a specific user. - User Capabilities
Display content only if the user has a specific capability. - User Roles
Display content only if the user has a specific role.