{"id":844,"date":"2018-11-25T10:01:11","date_gmt":"2018-11-25T09:01:11","guid":{"rendered":"https:\/\/www.welaunch.io\/en\/?p=844"},"modified":"2020-06-20T12:28:38","modified_gmt":"2020-06-20T10:28:38","slug":"use-emojis-to-boost-wordpress-seo","status":"publish","type":"post","link":"https:\/\/www.welaunch.io\/en\/2018\/11\/use-emojis-to-boost-wordpress-seo\/","title":{"rendered":"How to use Emojis to Boost your WordPress SEO"},"content":{"rendered":"

Search engine optimization experts are utilizing emojis as part of their ranking tactics. Why should you care? Will it affect your SEO? Does emojis SEO<\/strong> work on content management systems like WordPress?<\/p>\n

This article will answer these questions as well as give you an insight on whether or not you should join the trend. Without further ado, let’s get down to it.<\/p>\n

What are Emojis?<\/h2>\n

Emojis (or emoticons) are small digital icons or images used to express emotions or ideas in electronic communications. Although they are mostly yellow, they come in different colors. These icons are recognized across different devices and platforms, meaning they can be displayed on iOS, Windows, and Android devices.<\/p>\n

Teens have been using these icons since the days of BBM, Whatsapp, Viber and the likes. But these icons were not taken seriously in the marketing world until 2014 when Yelp decided to allow emoji search<\/a><\/u> in their mobile app. Then in May 2016, Google re-launched the use of emoticons, allowing them to appear in search engine results.<\/p>\n

Additionally, the fact that Google is indexing emojis through their image search, and tweets that are being sent to them, simply endorses the rise and importance of emojis SEO. Basically, emojis are useful when it comes to attracting users to your results and also building SERP snippets that allows increased click through rates.<\/p>\n

How to use Emojis in meta title and descriptions<\/strong><\/h2>\n

The method for implementing emojis into your meta tags (description and title) is dependent on the type of content management system you are using. In this article, we’ll be talking about how to use it in WordPress.<\/p>\n

WordPress doesn’t have an out-of-the-box solution that allows creating custom descriptions and titles. Therefore, in order for you to be able to include emojis SEO in your meta tags, you’ll need a WordPress plugin. Amazingly, there are just a few plugins that allow you to add meta tags page by page. So far, the best is Yoast SEO plugin.<\/p>\n

Now, you can’t add emojis directly into your meta titles and descriptions even with the right plugin. What you’ll have to do is get the HTML code for the emoji and include it in your meta code. If you use the emojis directly, it will be included when you add it in the text field but will disappear once you save your text. So the best way to go about it is by using the HTML code.<\/p>\n

The reason why Yoast SEO plugin is the best plugin for this practice is because it tells you how the SERP result would look like. This way, you’ll be able to know if you copied the code correctly or if you did it wrong.<\/p>\n

Advantages of using Emojis SEO<\/h2>\n

There are quite a number of reasons why emojis should be included in your content and we’ve listed them below.<\/p>\n

Increases Click-Through Rates<\/h3>\n

Emoticons can enhance the CTR for your website. Including them in your rich snippets will make your website stand out from other results and also attract the users, thereby providing your website with incredible CTR growth.<\/p>\n

Local SEO Promotion<\/h3>\n

Promoting “shops and stores near you” can be greatly enhanced through emojis SEO. If you are offering a service like real estate, food, and other specific activities, and you are looking to get local customers, especially millenials, using the appropriate emojis can take you a long way. Including them in your snippets will ensure that your website gets found easily.<\/p>\n

Builds Trust<\/h3>\n

Adding emoji characters to your content makes it more relatable, thereby encouraging users to trust your brand or website. It forms some sort of deep connection with your users since you are utilizing the same digital language as they are. It can be buried deep in their subconscious, making it easy for them to come back to you when they need a service like yours again.<\/p>\n

Search Relevancy<\/h3>\n

Emojis SEO will make it easy for your website and content to be displayed to people who are actually in need of it. Google’s support of emojis was based on the notion that it would only be shown where relevant. This simply means two things;<\/p>\n